Pull&Bear started up in 1991 with a clear international mission and with the intention of dressing young people who are engaged with their environment, who live in the community and relate to each other. Young people who have a casual dress sense, who shun stereotypes and who want to feel good in whatever they are wearing. To meet their needs, Pull&Bear takes the latest international trends, mixing them with the influences that are seen on the street and in the most fashionable clubs, and reworks them according to their style thus turning them into comfortable and easy-to-wear garments.
Pull&Bear evolves at the same pace as its customer, always watching out for new technologies, social movements and the latest artistic or musical trends. All of this can be seen reflected not only in its designs but also in stores. Inspired by the legendary Californian city of Palm Springs, the product lines are constantly being updated. All stores worldwide receive new merchandise twice a week.
As part of the Inditex Group (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home), Pull&Bear is present in 76 markets, with a network of over 970 stores and an online store.
The Pull&Bear chain of fashion stores was born, a result of a market segmentation strategy initiated by the Inditex Group. This was the moment when people were demanding a basic fashion style influenced by international trends, fashion that could also quickly adapt to their needs, with three fundamental premises: fashion, price and quality. The underlying idea of Pull&Bear was to bring fashion to the people.
The ability to understand the concept of global fashion, along with an aggressive price policy, facilitated its international expansion from 1992 onwards, with the opening of their first stores in Portugal.
Pull&Bear arrived to Greece and Malta, and quickly gained strong positions in both markets.
First store openings in Israel.
The first collection for women sees the light of the day. Xdye is also added to the Pull&Bear line, offering sportier and more technological garments, from the very beginning linked to the icons of 21st century youth: music, technology, artistic movements, social issues, etc. That same year, the first website is created and the first stores open in Cyprus.
New product lines boosted the creation of stores where music, technology, videogames and video images are mixed with clothes to offer customers an authentic lifestyle.
The first Pull&Bear store was opened in Kuwait.
The new clothes line, Sickonineteen, is added to stores, also directed at a young market. Pull&Bear enters the United Arab Emirate, Irish and Venezuelan markets that same year.
First stores open in Mexico, Jordan, Bahrain, Qatar and Lebanon.
First stores open in Andorra and Slovakia.
Pull&Bear arrives in Romania and Russia.
The first stores open in France, Italy, Turkey and the Czech Republic.
El Salvador, Lithuania, Poland and Singapore become new markets.
Pull&Bear arrives to the Slovenian, Belgian, Saudi Arabian, Guatemalan, Latvian, Malaysian, Serbian and Hungarian markets.
They enter the Indonesian, Montenegro, UK and Egyptian markets. Pull&Bear begins publishing their catalogue exclusively on their website to prevent paper consumption, thus reducing their environmental impact. The project is complemented by helping the Sierra Gorda Biosphere Reserve reforestation in Mexico, simultaneously getting engaged in the issues concerning climate change and the poverty existing in local communities.
Croatia, Ukraine, Estonia and China become new markets.
Stores open in Bulgaria, Macao SAR, Hong Kong SAR and Kazakhstan.
Pull&Bear begins to operate in Holland, Morocco and Korea. The online store goes live for the first time on September 6th. Pull&Bear celebrates its 20th anniversary (1991-2011) with a limited edition collection for children, Pull&Bear for Kids. The year also sees the launch of the Premium line for men, Pull&Bear Heritage, targeting its adult customers that have grown up with the brand.
First openings of stores in Austria, Armenia, Azerbaijan, Bosnia-Herzegovina, Colombia, Ecuador, Georgia, Honduras, Macedonia, Dominican Republic and Thailand. In Switzerland, Sweden, Monaco, Luxembourg and Denmark, Pull&Bear operates exclusively online.
First openings of stores in Germany, Costa Rica, Panama and Taiwan, China. The online store in Romania is launched. The first ecologically grown cotton denim collection is launched.
Launch of the first global campaign, Be More Barrio. Opening of the first physical stores in Switzerland and Sweden.
Pull&Bear's online store expands its presence in 12 new European markets and is now present in a total of 33 markets worldwide. First physical stores open in Nicaragua and Luxembourg.
First openings of brick-and-mortar stores in Belarus and Vietnam. The brand becomes the main sponsor of Pull&Bear Pantin Classic Galicia Pro, a major surfing competition, and develops an environmental project involving waste collection and recycling.
Pull&Bear launches its first Join Life capsule collection - this is the label used by the Inditex Group to identify garments created using the best sustainable raw materials and processes.
Pull&Bear has partnered with Primavera Sound, a world-renowned music festival.
Pull&Bear brings the latest international trends to the street in the form of easy, comfortable and casual clothes. The Pull&Bear collections are conceived with the idea of dressing men and women with a young mindset, taking into account that age is not an obstacle when choosing our wardrobe.
Pull&Bear has two completely different lines for both guys and girls. On the one hand, teenagers will find the more casual lines in stores in the form of sweatshirts, t-shirts, jeans, Bermuda shorts, sneakers and hats, where cotton is the main fabric.
The second line is directed at more adult male and female consumers who have grown up with the brand. For them, Pull&Bear creates garments that are inspired by the latest international trends for both daytime and evening wear, and that can be worn at work and during leisure time. This line adapts these trends to the needs of Pull&Bear customers, making them more relaxed and turning them into easy-to-wear garments.
The textile collection is backed up by the footwear, accessory, jewelry, fragrance, headphones, longboard and sunglasses lines.
Pull&Bear stores / year:
In just 29 years, Pull&Bear has opened over 970 stores on the main streets and in the shopping centers of 77 markets.
All thanks to a team of over 12,000 young professionals.
Turnover at the close of 2019 stood at 2,140 million euros, a 6% rise over the figure for 2018. More than 156 million items were sold in total, including 36 million T-shirts.
The Inditex Group is a family of seven commercial brands: Zara, Zara Home, Pull&Bear, Massimo Dutti, Bershka, Stradivarius and Oysho. Its collections are present in more than 200 markets through an integrated global commercial platform. They all share the same goal: to offer customers inspiring, quality and responsibly-produced fashion.
The Inditex Group brings together more than one hundred companies linked to a variety of activities that make up the design, production and textile distribution business.
The customer is the focal point of our particular business model, which is based on innovation and flexibility. Our way of understanding fashion - creativity and quality design and an agile response to the market demands - has permitted a rapid international expansion and an excellent reception by the public of all eight brands.
For further information, go to the corporate group website:
The store interior is designed to attach maximum importance to the fashion display. Space layout, furniture, lighting, music, visuals and all materials are carefully selected to offer the customer maximum freedom in his or her choice. The stores, just like the collections, are full of life. An internal team of interior designers are constantly introducing new designs to adapt to customer demands and to create dynamic and unique stores. Flexibility is key. For this end, each project is treated individually in order to adapt to the needs of each space.
The new store takes the California concept to a new level, drawing inspiration from the iconic atmosphere of Palm Springs and other settings from the American West Coast. On top of this trademark store style, some new features have been implemented for increased product visibility and a more useful and pleasant shopping experience. By and large, the decoration has been simplified and the furniture is now lower, which provides for a wider view of the space. The store welcomes visitors with a warmer feel, created by the mix of three different types of finishing – white textures, wood and galvanized metal.
Lighting is another key feature, both inside – where it's focused on the garments – and outside, where big LED screens are combined with inside lights to cast a special energy. Sustainability is paramount. All the wood used comes from certified forest productions guaranteeing traceable timber. The store also takes a big leap ahead in terms of integrating e-commerce with the physical point of sale. The range of online services is more visible in stores, with messages drawing a more aligned activity between the online store and the brick-and-mortar-one – two areas that get more and more intertwined as components of a unique shopping experience.
Pull&Bear has also made a significant effort in terms of eco-efficiency. Besides opting for LEED certification - which acknowledges environmental commitment in the design of the points of sale - at its flagship stores in Madrid and Rotterdam, all the stores are designed with value placed on aspects such as energy saving, efficient use of water, reductions in CO2 emissions, improvement in interior environmental quality, proper administration of resources and raising awareness about environmental impact.
We are always looking for people who love to learn, who believe in what they are doing, and who have the right attitude. The Pull&Bear corporate culture is based on teamwork, open communication and high standards. These principles are the basis of our personal commitment to the task of focusing on our clients' satisfaction.
Pull&Bear offers their employees a dynamic and international environment where their ideas are valued and internal promotion is a reality. A great percentage of the management team began working in the stores. We also believe in employee stability and continuous training. Interested in working with us? What are you waiting for!
If you wish to find out about all our job offers both in central services and in stores, or if you would simply like to send us your résumé, go to the Inditex website by clicking here.
Since 1995, Pull&Bear has based its international expansion on a combination of corporate and franchise stores. Through the MASTER FRANCHISE system, it has opened points of sale in Andorra, Algeria, Armenia, Azerbaijan, Bahrain, Colombia, Costa Rica, Cyprus, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Georgia, Guatemala, Honduras, Indonesia, Israel, Jordan, Kuwait, Latvia, Lebanon, Lithuania, Malaysia, Malta, Morocco, Nicaragua, Panama, the Philippines, Qatar, Saudi Arabia, Singapore, Slovenia, Thailand, Tunisia, the United Arab Emirates, Venezuela, and Vietnam.
With exception to this MASTER FRANCHISE formula, the Pull&Bear stores in Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, China, Croatia, Slovakia, Spain, France, Germany, Greece, Hong Kong SAR , Hungary, Ireland, Italy, Kazakhstan, Luxembourg, Macao SAR , Macedonia, Mexico, Montenegro, the Netherlands, Poland, Portugal, the United Kingdom, the Czech Republic, Romania, Russia, Serbia, South Korea, Sweden, Switzerland, Taiwan, China, Turkey and Ukraine are standalone and there is no option of obtaining a franchise of our chain.
Each Pull&Bear MASTER FRANCHISE avails of an exclusive geographic area in which to develop its own stores. There is no possibility of granting sub-franchises to third parties or to wholesalers.
The typical profile of a MASTER FRANCHISE is a company with experience in retail distribution, preferably in fashion, with sufficient financial and management capacity to achieve the optimum development of Pull&Bear stores in the franchise area.
Pull&Bear bases its international success on maintaining its personality in all the markets where it is present. To this end, all aspects related to its image must be consistent with the chain directives: store location and area, its decoration, personnel dealing with the public and merchandising.
Pull&Bear stores must be located in the main streets or shopping centers in urban centers. The standards of points of sale are about 750 meters squared, with an 18-meter facade and a 4.5-meter overhead height.
Before the business opening, Pull&Bear and the franchised company will design a market expansion plan together, which will be updated throughout the life of the contract following the new developments that may arise regarding implementation objectives. Pull&Bear will provide the franchisee with all the necessary elements for the opening of each store, and during the life of the business will assist the franchisee with the people and knowhow necessary to guaranty the good evolution of the store or stores in the market.
Each season, Pull&Bear Spain will make an initial dispatch of merchandise or someone from the franchise will come to select items for its market. Subsequently, Pull&Bear Spain will send electronically a range of items that are available in the Central Warehouse twice a week, which will continue throughout the campaign. Orders will be received by the franchisee under C.I.F conditions, in a time period of between 2 and 4 days in any part of the world.
The furnishing and real estate investment, administration, finances, personnel, legal aspects, etc. will be managed by the franchisee itself.
The financial conditions, sale prices, cost prices and royalties are analyzed for each specific case, depending on the specific aspects of each market.
Since 2016, Pull&Bear has a new headquarters office in Narón (A Coruña, Spain) which complies with the most demanding environmental standards. The site has earned the Leed Gold certification, an internationally recognized accreditation for sustainable buildings.
The headquarters’ sustainable location implies a fully integrated and environmentally conscious project. The parking lot includes special spots for bikes and electric cars; there is a large garden area for employees which uses only recycled water, and the annex land plot has been reforested using local tree species in order to match nearby habitats.
The building design allows for 18% energy savings when compared to a conventional construction. The outer structure is adapted to its position, while a strategy of sunlight control makes the most of natural light by using big solar panels, thereby contributing to the global effort of energy efficiency.
A rational use of water provides for 50% savings thanks to a number of features such as sensor-equipped taps that reduce the amount of wasted water and a dedicated water treatment system which allows reuse for garden watering and toilet tankers, thus closing the water life cycle.
Recycling promotion is part of the new headquarters policy for the construction process itself, when recycled materials were used in order to minimize the extraction of raw materials. In their daily activities, employees have containers available to ease the division and recycling of waste.
Inner air quality is guaranteed through several systems and actions designed to take care of the office atmosphere at all times. This includes sensors controlling CO2 levels, ventilation filters to block incoming pollution or paint and stickers low on volatile organic compounds.
Overall, this new office is conceived to minimize its environmental impact while maximizing the atmosphere quality for the benefit of the staff.
In September 2016, Pull&Bear joined Inditex Group’s “for&from” project, aimed at the social-labor integration of disabled people. The brand’s first “for&from” store has a relevant location – the city center of Ferrol (Spain), just a few kilometers away from the headquarters. The store is managed in collaboration with the NGO Cogami and marks the eleventh store within Inditex’s project.
This point of sale offers garments from previous seasons at reduced prices. It works as a special franchise and all the staff members are people with different types of disabilities, either physical or intellectual. The opening of this “for&from” store had Brooklyn Beckham as the special brand ambassador.
The “for&from” program has become a reference for the social-labor integration of disabled people, working together with NGOs specializing in inclusive initiatives. The project started off in 2002 with a Massimo Dutti store in Palafolls (Barcelona, Spain) and has now extended to a network of 11 points of sale employing 90 people overall.
The project goals include creating employment for the disabled, raising awareness about the importance of integrating handicapped people, creating resources for partner NGOs, involving Inditex employees in social projects and contributing to the group’s corporate social responsibility policies.