Pull&Bear started up in 1991 with a clear international mission and with the intention of dressing young people who are engaged with their environment, who live in the community and relate to each other. Young people who have a casual dress sense, who shun stereotypes and who want to feel good in whatever they are wearing. To meet their needs, Pull&Bear takes the latest international trends, mixing them with the influences that are seen on the street and in the most fashionable clubs, and reworks them according to their style thus turning them into comfortable and easy to wear garments.
Pull&Bear evolves at the same pace as its customer, always watching out for new technologies, social movements and the latest artistic or musical trends. All of this can be seen reflected not only in its designs but also in stores. Inspired by the legendary Californian city of Palm Springs, the product lines are constantly being updated. All stores worldwide receive new merchandise twice a week.
Belonging to the Inditex Group (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe), Pull&Bear is present in 76 markets through a network of more than 970 stores and the online store.
Under our UES DITEX (economic and social unit of Inditex) standards in France and in accordance with the new applicable regulations in France, the 2019 index score used to measure professional equality between women and men within the company stands at 98 points out of 100.
The Pull&Bear chain of fashion stores was born, a result of a market segmentation strategy initiated by the Inditex Group. This was the moment when people were demanding a basic fashion style influenced by international trends, fashion that could also quickly adapt to their needs, with three fundamental premises: fashion, price and quality. The underlying idea of Pull&Bear was to bring fashion to the people.
The ability to understand the concept of global fashion, along with an aggressive price policy, facilitated its international expansion from 1992 onwards, with the opening of their first stores in Portugal.
Pull&Bear arrived to Greece and Malta, and quickly gained strong position on both markets.
First store openings in Israel.
The first collection for women sees the light of the day. Xdye is also added to the Pull&Bear line, offering sportier and more technological garments, from the very beginning linked to the icons of 21st century youth: music, technology, artistic movements, social issues, etc. That same year, the first website is created and the first stores open in Cyprus.
New product lines boosted the creation of stores where music, technology, videogames and video images are mixed with clothes to offer customers an authentic life style.
The first Pull&Bear store was opened in Kuwait.
The new clothes line, Sickonineteen, is added to stores, also directed at a young market. Pull&Bear enters the United Arab Emirate, Irish and Venezuelan markets that same year.
First stores open in Mexico, Jordan, Bahrain, Qatar and Lebanon.
First stores open in Andorra and Slovakuia.
Pull&Bear arrives in Romania and Russia.
The first stores open in France, Italy, Turkey and the Czech Republic.
El Salvador, Lithuania, Poland and Singapore become new markets.
Pull&Bear arrives to the Slovenian, Belgian, Saudi Arabian, Guatemalan, Latvian, Malaysian, Serbian and Hungarian markets.
They enter the Indonesian, Montenegro, UK and Egyptian markets. Pull&Bear begins publishing their catalogue exclusively on their website to prevent paper consumption, thus reducing their environmental impact. The project is complemented by helping the Sierra Gorda Biosphere Reserve reforestation in Mexico, simultaneously getting engaged in the issues concerning climate change and the poverty existing in local communities.
Croatia, Ukraine, Estonia and China become new markets.
Stores open in Bulgaria, Macao SAR, Hong Kong SAR and Kazakhstan.
Pull&Bear begins to operate in Holland, Morocco and Korea. The online store goes live for the first time on 6 September. Pull&Bear celebrates its 20th anniversary (1991-2011) with a limited edition collection for children, Pull&Bear for Kids. The year also sees the launch of the Premium line for men, Pull&Bear Heritage, targeting its adult customers that have grown up with the brand.
First openings of stores in Austria, Armenia, Azerbaijan, Bosnia-Herzegovina, Colombia, Ecuador, Georgia, Honduras, Macedonia, Dominican Republic and Thailand. In Switzerland, Sweden, Monaco, Luxemburg and Denmark, Pull&Bear operates exclusively online.
First openings of stores in Germany, Costa Rica, Panama and Taiwan,China. The online store in Romania is launched. The first organic cotton denim collection is launched.
Launch of the first global campaign, Be More Barrio. Opening of the first physical stores in Switzerland and Sweden.
Pull&Bear's online store expands its presence in 12 new European markets and is now present in a total of 33 markets worldwide. First physical stores open in Nicaragua and Luxembourg.
First openings of brick-and-mortar stores in Belarus and Vietnam. The brand becomes the main sponsor of Pull&Bear Pantin Classic Galicia Pro, a major surfing competition, and develops an environmental project involving waste collection and recycling.
Pull&Bear launches its first Join Life capsule collection - this is the label used by the Inditex Group to identify garments created using the best sustainable raw materials and processes.
Pull&Bear brings the latest international trends to the street in the form of easy, comfortable and casual clothes. The Pull&Bear collections are conceived with the idea of dressing men and women with a young mindset, taking into account that age is not an obstacle when choosing our wardrobe.
Pull&Bear has two completely different lines for both guys and girls. On one hand, teenagers will find the more casual lines in stores in the form of sweatshirts, t-shirts, jeans, Bermuda shorts, plimsolls and hats, where cotton is the main fabric.
The second line is directed at more adult male and female consumers who have grown up with the brand. For them Pull&Bear creates garments that are inspired by the latest international trends for both daytime and evening wear, and that can be worn at work and during leisure time. This line adapts these trends to the needs of Pull&Bear customers, making them more relaxed and turning them into easy-to-wear garments.
The textile collection is backed up by the footwear, accessory, jewellery, fragrance, headphones, longskates and sunglasses lines.
Pull&Bear stores / year:
In only 27 years, Pull&Bear has opened over 970 stores in the main streets and shopping centres in 76 markets. A trend towards fashion globalisation that Pull&Bear has included in their new collections has facilitated the rapid growth in points of sale. All of this is thanks to a young team of over 12,500 employees who, with their enterprising spirit, involvement and enthusiasm, have succeeded in making Pull&Bear a reality.
Turnover at the close of stood at 1,747 million euros, a 12% rise over the figure for 2016. More than 139 million items were sold in total, including over 32 million T-shirts.
Inditex is one of the main fashion distributors worldwide, which has eight commercial brands - Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe - with a network of more than 7,400 stores in 96 markets.
The Inditex Group brings together more than one hundred companies linked to a variety of activities that make up the design, production and textile distribution business.
The customer is the focal point of our particular business model, which is based on innovation and flexibility. Our way of understanding fashion -creativity and quality design and an agile response to the market demands- has permitted a rapid international expansion and an excellent reception by the public of all eight brands.
For further information, go to the corporate group website:
The store interior is designed to attach maximum importance to the fashion display. Space layout, furniture, lighting, music, visuals and all materials are carefully selected to offer the customer maximum freedom in his or her choice. The stores, just like the collections, are full of life. An internal team of interior designers are constantly introducing new designs to adapt to customer demands and to create dynamic and unique stores. Flexibility is key. For this end, each project is treated individually in order to adapt to the needs of each space.
The new store takes to a new level the California concept, which draws inspiration from the iconic atmosphere of Palm Springs and other scenarios from the American West Coast. On top of this trademark store style, some new features have been implemented for a higher product visibility and a more useful and pleasant shopping experience. By and large, the decoration has been simplified and the furniture is now lower, which provides for a wider view of the space. The store welcomes visitors with a warmer feel, created by the mix of three different types of finishing – white textures, wood and galvanized metal.
Lighting is another key feature, both inside –where it focus on the garments– and outside, where big LED screens add up with inside lights to cast a special energy. Sustainability is paramount. All the wood used comes from certified forest productions guaranteeing traceable timber. The store also takes a big leap ahead in terms of integrating e-commerce with the physical point of sale. The range of online services is more visible in store, with messages drawing a more aligned activity between the online store and the brick-and-mortar-one – two areas that get more and more intertwined as components of a unique shopping experience.
Pull&Bear have also made a significant effort in terms of eco-efficiency. Besides opting for LEED certification -which acknowledges environmental commitment in the design of the points of sales- at its flagship stores in Madrid and Rotterdam, all the stores are designed with value placed on aspects such as energy saving, efficient use of water, reductions in CO2 emissions, improvement in interior environmental quality, proper administration of resources and awareness-raising about environmental impact.
Since 1995, Pull&Bear has based its international expansion on the combination of standalone and franchise stores. Through the MASTER FRANCHISE system, it has opened points of sale in Andorra, Azerbaijan, Armenia, Bahrain, Catar, Cyprus, Colombia, Costa Rica, Dominican Republic, Ecuador, the United Arab Emirates, Egypt, El Salvador, Slovenia, Estonia, Georgia, Guatemala, Honduras, Indonesia, Israel, Jordan, Kuwait, Latvia, Lebanon, Lithuania, Malasia, Malta, Morocco, Nicaragua, Panama, Philippines, Saudi Arabia, Singapur, Thailand, Tunisia, Venezuela and Vietnam.
With exception to this MASTER FRANCHISE formula, the Pull&Bear stores in Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, China, Croatia, Slovakia, Spain, France, Germany, Greece, Hong Kong SAR, Hungary, Ireland, Italy, Kazakhstan, Luxembourg, Macao SAR, Macedonia, Mexico, Montenegro, The Netherlands, Poland, Portugal, United Kingdom, Czech Republic, Romania, Russia, Serbia, South Korea, Sweden, Switzerland, Taiwan,China, Turkey and Ukraine are standalone and there is no option of obtaining a franchise of our chain.
Each Pull&Bear MASTER FRANCHISE avails of an exclusive geographic area in which to develop its own stores. There is no possibility of granting sub-franchises to third parties or to wholesalers.
The typical profile of a MASTER FRANCHISE is a company with experience in retail distribution, preferably in fashion, with sufficient financial and management capacity to achieve the optimum development of Pull&Bear stores in the franchise area.
Pull&Bear bases its international success on maintaining its personality in all the markets where it is present. For this end, all aspects related to its image must be consistent with the chain directives: store location and area, its decoration, personnel dealing with the public and merchandising.
Pull&Bear stores must be located in the main streets or shopping centres in urban centres. The standards of points of sale are about 750 metres squared, with a 18-metre facade and a 4.5-metres overhead height.
Before the business opening, Pull&Bear and the franchised company will design together a market expansion plan, which will be updated throughout the life of the contract following the new developments that may arise regarding implementation objectives. Pull&Bear will provide the franchisee with all the necessary elements for the opening of each store, and during the life of the business will assist the franchisee with the people and knowhow necessary to guaranty the good evolution of the store or stores in the market.
Each season, Pull&Bear Spain will make an initial dispatch of merchandise or someone from the franchise will come to select articles for its market. Subsequently, Pull&Bear Spain will send electronically a range of articles that are available in the Central Warehouse twice a week, which will continue throughout the campaign. Orders will be received by the franchisee under C.I.F conditions, in a time period of between 2 and 4 days in any part of the world.
The furnishing and real estate investment, administration, finances, personnel, legal aspects, etc. will be managed by the franchisee itself.
The financial conditions, sale prices, cost prices and royalties are analysed for each specific case, depending on the specific aspects of each market.
Since 2016, Pull&Bear has a new headquarters office in Narón (A Coruña, Spain) which complies with the most demanding environmental standards. The site has earned the Leed Gold certification, an internationally recognized accreditation for sustainable buildings.
The headquarters’ sustainable location implies a fully integrated and environmentally conscious project. The car park includes special spots for bikes and electric cars; there is alarge garden area for employees which uses only recycled water, and the annex land plot has been reforested using local tree species in order to match nearby habitats.
The building design allows for 18% energy savings when compared to a conventional construction. The outer structure is adapted to its position, while a strategy of sunlight control makes the most of natural light by using big solar panels, thereby contributing to the global effort of energy efficiency.
A rational use of water provides for 50% savings thanks to a number of features such as sensor-equipped taps to reduce wasted water and a dedicated water treatment system which allows to reuse for garden watering and toilet tankers, thus closing the water lifecycle.
Recycling promotion is part of the new headquarters policy since the construction process itself, when recycled materials were used in order to minimize the extraction of raw materials. On their daily activities, employees have containers available to ease the division and recycling of waste.
Inner air quality is guaranteed through several systems and actions designed to take care of the office atmosphere at all times. This includes sensors controlling CO2 levels, ventilation filters to block incoming pollution or paint and stickers low on volatile organic compounds.
Overall, this new office is conceived to minimize its environmental impact while maximizing the atmosphere quality for the benefit of the staff.
In September 2016, Pull&Bear joined Inditex Group’s ‘for&from’ project, aimed at the social-labour integration of disabled people. The brand’s first ‘for&from’ store has a relevant location – the city centre of Ferrol (Spain), just a few kilometres away from the headquarters. The store is managed in collaboration with the NGOCogami and makes the eleventh within Inditex’s project.
This point of sale offers garments from previous seasons at reduced prices. It works as a special franchise and all the staff members are people with different types of disabilities, either physical or intellectual. The opening of this ‘for&from’ store had Brooklyn Beckham as the special brand ambassador.
The 'for&from' program has become a reference for the social-labour integration of disabled people, working together with NGOs specializing in inclusive actions. The project started off in 2002 with a Massimo Dutti store in Palafolls (Barcelona, Spain) and has now extended to a network of 11 points of sales employing 90 people overall.
The project goals include creating employment for the disabled, raising awareness about the importance of integrating handicapped people, creating resources for partner NGOs, involving Inditex employees in social projects and contributing to the group’s corporate social responsibility policies.